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And this would have implemented with specialised Coke vending machines around the end of the 1990s. How did they plan to do this? Apparently, the vending machines would be fitted with a thermostat and software that would raise the price on hot days. This would have been done in the US and other markets, though I doubt it would have reached South Africa. Generally, vending machines offer companies one of the highest profit margins. It’s easy to see why they would want to implement this “feature”. It didn’t end well for Coke Thankfully, it never came to pass. Though if you’ve ever purchased a drink fromRead More →

Soft drink company, Coca-Cola (Coke), has relaunched their product range with a new, unified look. It has been a few years Coke had a re-brand. All Coke products will adopt a full red look for the bulk of the product (cans and bottles). Each flavour will then have their own colour to signify which product they are. The original Coke will be fully red, while Life will have a green label, Zero Sugar and black one, and finally Light will be silver. “People have been enjoying our beverages for 130 years because they love the taste, it’s important to us to make sure that consumers have a choice aroundRead More →