New Diet Pepsi is officially a flop and the soft drink company is going back to the contentious and scary-sounding aspartame to sweeten up its beverages. It will be selling the good ol’ Diet Pepsi again alongside the new in US stores from September. The new drink, introduced in April 2015, substituted aspartame – said to cause wide-ranging health effects from headaches to Alzheimer’s – with sucralose, a noncaloric sugar derivative. The problem? Sucralose apparently didn’t taste as great. PepsiCo spent a reported two years researching their decline in Diet Pepsi sales before making the switch, discovering through a range of surveys that American consumers were droppingRead More →