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South African food and beverage company, Pioneer Foods, has launched a massive cross-brand promotion for consumers and retails. The promotion will run for two months and will include Bokomo cereals, White Star Super Maize Meal, Spekko Rice, Liqui Fruit, Wild Island, Sasko Flour, Sasko Bread, and Imbo. “Aside from being one of the biggest consumer campaigns we have ever run, we chose to launch it across categories with nine of our most popular power brands instead of just focusing on one brand,” says chief marketing officer of Pioneer Foods, Martin Neethling, in a press release. “This way we ensure the competition is more accessible, and consumersRead More →