McDonald’s SA launches #BigMacExcuse campaign

Fast food chain, McDonald’s, has launched a social media campaign to lower the price of its BigMac meal.

Announced on 22 May, customers can tweet or post funny responses to Facebook as to why the price should be lowered, along with using the #BigMacExcuse hashtag.

The new, promotional price will come into effect from 7 June until 31 August.

So far, the price has dropped to R46 from its regular R49.00, with it dropping each day.

According to the terms and conditions of the promotion, the reduced pricing will be available “at participating McDonald’s restaurants in South Africa only,” and is also subject to change at the restaurant’s discretion.