Press Release: ‘Socially conscious’ manufacturer lands major contract with retail giant [media release]

Plastic manufacturing and recycling company, Verigreen, has been awarded a multi-million
rand contract to supply 25 different products under the Shoprite Group’s Ritebrand and
Housebrand labels.

Owned by husband and wife team Mike and Thina Maziya and established in 2001,
Verigreen has been manufacturing a range of drawstring refuse bags since 2012 and has
expanded its range to include cooking, baking, freezing and food protection products.

“We pride ourselves on being environmentally responsible and socially conscious, a brand
which is doing well while doing good. The Housebrand and Ritebrand business has been
awarded on the back of our success in product innovation and our customer-centric
business practice,” says Thina Maziya, Verigreen’s co-founder and head of marketing.

A unique feature of their products is that the raw material is provided by a group of Supa
Mamas, which is also the name of their flagship brand available in Shoprite and Checkers
supermarkets nationally. The Supa Mamas annually supply Verigreen with 360 tons of clean
plastic waste, which is then recycled to manufacture their refuse bag products.

The Maziyas are confident that their business will be able to meet the increased demand for
their products. They are looking to extend their Supa Mama programme beyond
KwaZulu-Natal, where they are based, and the growth in business from the Group will
certainly create additional job opportunities.

“I am acutely aware of the shortage of Black suppliers in major retail, so to land this business
as a Black and relatively young manufacturing entity attest to the fact that the Shoprite
Group is indeed committed to giving market access to local entrepreneurs,” according to
Thina Maziya.

“It is crucial that retailers make a concerted effort to not only procure goods from established
suppliers but also to get involved in the development of small to medium enterprises as the
development of businesses like ours, contributes significantly to job creation and economic
growth in South Africa,” she concludes.

The article has been copied verbatim from a press release.

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