If you’ve been craving veggies so fresh, they still smell of earth and taste like sunshine, be sure to
visit a Checkers store near you on Thursday, 4 April for Market Day!
This will also be an excellent opportunity to support small-scale food gardens that provide
sustainable nourishment and income opportunities for vulnerable communities across the country.
As part of its strategy to fight hunger, the Shoprite Group acts for change by partnering with more
than 60 gardens. In partnership with Food & Trees for Africa, the retailer offers training and provides
gardening equipment as well as seedlings over a period of at least 18 months.
Market Day is an outflow of this, as it enables community food gardens to promote themselves to a
broader customer base and sell their excess crops. It provides them with some much-needed extra
income, but also helps boost their independence, which – in turn – leads to greater sustainability.
“Checkers is empowering us by giving us a chance to sell our tomatoes, chillies, spinach and other
vegetables,” says Oupa Bila, director of the Caroll Shaw Memorial Centre in Braamvlei, Randfontein.
“We hope the customers love our vegetables!”
Bila and his team will be participating in Market Day at Checkers Tambotie.
Those in the Mashishing area will be able to buy freshly-harvested vegetables from the Khomanani
Vhanu garden at Checkers Lydenburg.
Located near Acornhoek in Mpumalanga, Khomanani is a Market Day regular and will be setting up
shop for the fourth time next Thursday.
“We’ve participated in all the other Market Days and they have all been great. The income
generated from sales there are a lot more than when we’re selling vegetables straight from our
garden,” says Auriel Ngobeni, a founder of Khomanani Vhanu.
According to Robyn Hills, Food and Trees for Africa programme manager, Market Day is also a great
opportunity for the gardens to put the marketing- and business skills they’ve received as part of the
Shoprite Group’s support into practice.
“Some of these gardens have commercial ambitions and this kind of exposure opens their minds to
the great opportunities out there and gives them the experience to grab them.”
The article has been copied verbatim from a press release.