Coca-Cola Energy may be one of the strangest products to hit South African shelves. While it makes sense that Coke would want to enter the over-saturated energy drink market with their own label, the first offering from the company is also quite the misfire.
You won’t miss the Coca-Cola Energy can
Unlike Coke’s currently re-branded cans, Energy has more of a psychedelic look to it. The red can consist of red and black wavy lines, and it won’t be easy to miss in the drinks aisle. But apart from some interesting branding, Energy is an odd-tasting concoction.
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Coca-Cola Energy consists of a pretty standard range of ingredients, none of which are out of place from other energy drink offerings.
From the back of the can:
Carbonated water, sugar, acidulants (citric acid, phosphoric acid), flavouring, colourants (caramel), sodium bicarbonate, caffeine (32 mg/100ml), preservatives (sodium benzoate, potassium sorbate), vitamins niacin (B3), B6), guarana seed extract.
But what does it taste like?
The drink smells like fake cola through and through. If you’ve ever had a cola-flavoured Fizz Pop, you’ll know exactly what I’m talking about. It’s not like the Coca-Cola company to bring out a drink with an appealing smell.
When I took my first sip, my taste buds were inundated with a range of (mostly negative) questions. The drink tastes weird, very weird. There is the presence of the Coke flavour buried someone deep within the concoction, but a strange and overly-sweet taste of guarana extract.
Once Energy passed out of my mouth and down my throat, I tasted something familiar. At first, I was amazed by the after-taste, until I came to grips with what it actually was: Jelly Tots. Yup, Coca-Cola Energy has an extremely strong after-taste of those little gummy sweets. There’s nothing really wrong with the flavour, but it doesn’t really fit with the overall drink.
I do think that Coca-Cola Energy is an interesting experiment and recommend you try it once. However, there’s a good chance you won’t be back for seconds.